ANZHENG CHARITY
慈善基金會

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筑夢計劃 綠茵夢想
發布時間:2014-09-04  

用安正微薄之力  圓大美渭源夢

——安正慈善基金會援建坡兒小學兩年記


教育根植于愛。

——魯迅

坡兒小學這群孩子羞澀到不敢高聲說出“謝謝”二字,接過愛心大使送過來的書包,他們只是深深的鞠躬良久不肯抬頭,我們都很驚詫這個世界上還有一群如此乖巧的孩子,他們生活的土地不肥沃,可是他們的內心卻豐富而多彩,他們用眼睛描繪了對外面世界的渴望,他們在渭源這片美麗而原生態的土地上馳騁夢想……


---- 別樣開學日 愛心滿校園 ----


9月1日,開學日,紅旗飄揚


2014年9月1日,在這個被眾多學生們吐槽的“開學日”里,渭源縣坡兒小學的孩子們卻滿懷期待的等待著安正哥哥和姐姐們的到來。安正的愛心大使們早已提前一天從幾千里之外的上海趕到了這片美麗的土地,只是為了在開學的這段時間里,能為孩子們送來新書包。

下午一點鐘,品牌管理中心總監王正宇先生帶著安正時尚集團的三名愛心大使來到坡兒小學,在坡兒小學魏校長及相關領導的帶領下,走訪了坡兒小學,了解了孩子們的學習、生活、課外活動等各方面的情況,跟初次來到坡兒小學的校園泥濘、斷壁殘垣相比,如今的坡兒小學已經煥然一新了。

2013年,安正時尚集團出資八萬為坡兒小學所有年級購置了新的課桌椅和多媒體教育設備,另外還修葺了圍墻,讓孩子們有了整潔的新校園,并且也終于告別了趴在低矮潮濕的桌椅板凳上讀書習字的狀況;今年,安正集團慈善基金會再一次捐贈八萬為坡兒小學修建了操場,購置了體育器材以及體育設備,希望這些孩子們在讀好書的同時也能鍛煉身體,在坡兒小學得到全面發展。

下午兩點鐘,孩子們已經整齊的坐在新修建的操場上,王正宇先生首先代表安正慈善基金會與坡兒小學簽訂了捐贈協議。安正的愛心大使們在早已經準備好的愛心書包前,等待著孩子們的到來。


安正愛心大使為小朋友發愛心書包


從學前班到六年級,孩子們井然有序的排著隊,等待著他們的新書包,他們滿懷期待的眼神,讓愛心大使們心酸又心疼,由于日照比較強烈,他們的臉上都掛著健康的“高原紅”,男孩的書包是藍色,女孩的書包是紅色,可是由于大家一樣的“高原紅”,一樣的校服,安正的哥哥姐姐們甚至已經無法分辨。“小朋友,應該給你紅色,還是藍色?”,小朋友卻默而不語,羞澀的拿著書包,深深鞠躬,不肯抬起頭來。他們不擅長言語的表達,他們只有一顆感恩的心,而這種純真的感恩卻厚重到讓我們慚愧、沉默。

手拎著塑料袋、洗衣粉袋子或者無紡布袋子來上學,對于坡兒小學的學生來說是再普通不過的一件事情,如今他們在開學伊始拿到了新書包,那種喜悅溢于言表。


大合照


---- 少年強則國強之歡樂互動 ----


對于坡兒小學來說,今天是個特別的日子。久經干旱后的陰雨天,是難得的好天氣,但是孩子們的心里卻都是陽光而溫暖。此次愛心大使們不僅送來了愛心書包,還帶來了才藝。捐贈儀式結束后,根據年級和愛好,小朋友們迅速的分為三個組,在愛心大使們的帶領下開始展露才藝。


小朋友們快樂的玩起了乒乓球、足球、籃球


第一組是“少年強則國強之操場破冰”,在新修建的操場上,安正慈善基金會代表王正宇先生帶領著小伙伴們玩起了乒乓球,看似靦腆的他們在球場上絲毫不害羞,雖然技藝算不上專業,可是熱情絕對是全場爆棚的狀態,籃球、足球,對于這些很少接觸體育項目的孩子們來說,一切都充滿了新奇,他們拿著足球不停的拍,為了爭奪一個籃球不顧一切的飛奔,那股活力和精神,質樸、純真,讓人感動。


小朋友在愛心大使的幫助下拼圖



兩位小朋友,去年參與了我們的愛心互動,今年拼好了自己的照片合影留念


拼圖比賽大合影


第二組是“少年智則國智之拼圖比賽”,來自公司文化推廣部的愛心大使邾敏敏同學帶著事先準備好的19張拼圖,跟這組小伙伴玩起了拼圖,這些圖片有集團的規劃圖、有去年小朋友們的笑臉,也有一些校舍的照片,對于小朋友們來說,有些熟悉、有些陌生,在愛心大使的帶領下,他們自然分組,認真而團結,細心的愛心大使本來以為這些拼圖太難,還事先準備了樣圖供他們參考,沒想到這些聰明的孩子很快就完成了拼圖,意猶未盡。有的小朋友正好是去年參與我們筑夢計劃的,他們拼成了自己,拿著畫框在相機前羞澀的擺著POSE,美麗而陽光。


沒上過美術課的小朋友在專心涂鴉,他們的作品讓老師忍俊不禁




涂鴉課堂大合影


最讓人開懷大笑的是第三組“少年富則國富之涂鴉課堂”,來自集團零售中心的愛心大使倪蓉婷帶著一些石膏娃娃胚子和顏料,想讓孩子們畫出他們心目中的玩偶。坡兒小學的小朋友由于沒有接觸過美術,也不知道畫畫是什么東西,拿起筆有點不知所措。在老師們和愛心大使的幫助下,總算有些進步,老師們拿著畫歪了的小玩偶笑個不停。不過雖然說沒有學過畫畫,這些小朋友們的學習能力可是一級棒,對照著玩偶盒子上的參考圖,他們很快的掌握了涂鴉技巧,繳上了工整漂亮的作品,這一件件藝術品被擺在窗臺,如同精巧的雕塑般,或許在多年以后,依舊充滿樂趣和記憶。



---- 愛心義賣 筑夢渭源 ----


早在六月份,“筑夢計劃 綠茵夢想”就已經在安正時尚集團啟動。義賣主要是在上海運營總部進行,文化推廣部的工作人員從各部門小伙伴們那里搜集了一些閑置的物品,在一樓大廳義賣,中午休息時間,小伙伴們紛紛來到義賣現場,選擇需要的物品,得知這些錢款都將用作給坡兒小學的小朋友添置新書包,有愛的安正伙伴們更是蜂擁而上,哪怕選購不到心儀的物品,也把錢款捐了出來。

在短短兩天中午不到兩個小時的時間,我們就已經籌備了給坡兒小學同學添置書包的錢。雖然只是小小的書包,但是卻承載了所有安正員工的愛心,跨越千里的山水,把坡兒小學和安正時尚集團,聯結在一起。


義賣會現場



---- 綠茵夢想 聯動終端 ----


本次“筑夢計劃”除了集團運營總部的伙伴們參與,同時還通過三個品牌微信平臺進行了與終端的互動,集團三個品牌的客戶看到我們的微信活動紛紛電話咨詢,他們非常希望能夠購置一些新衣和文具寄到坡兒小學,為那里的孩子改善生活和教育條件。有的VIP客戶更是渴望能夠參與到我們的愛心活動中來,但是由于在開學日行程安排都比較緊湊,最終我們愛心大使帶著這些終端愛心伙伴的祝福和捐助,踏上了坡兒小學的愛心旅程。

我們非常欣喜的看到,安正時尚集團這種“有愛”的精神通過我們文化的宣傳,已經根植于安正每位家人的心中;通過品牌的宣傳,已經迅速的傳播至祖國各地集團客戶的心中,也許對他們來說只是舉手之勞,可是對于坡兒小學的小朋友們來說,卻是實在的溫暖和感動。全國800多家品牌店鋪,除了他們品牌的LOGO:JZ玖姿、IMM尹默、安正男裝,他們從此又多了一個至美至真的LOGO叫“愛心”,而這種大愛之心,是我們的客戶一起建立和維系的。



---- 關注教育  安正先行 ----


安正時尚集團自2011年建立安正慈善基金會以來,已經對外捐助近五百萬,實施大小捐贈、救助項目80余個。安正慈善基金會是經浙江省民政廳批準成立,浙江嘉興地區第一家非公募基金會,同時也是海寧第一家由服裝企業發起成立的非公募公益基金會。秉承“扶貧助殘、安老扶幼、助學濟困、關愛民生”的宗旨,致力于時尚產業與公益慈善事業的深度融合,通過時尚服裝行業的的傳播優勢,締造“引領時尚潮流,創造幸福生活”的公益模式,致力推動傳統公益新生態的建設。


小朋友拿著書包快樂的走在放學路上


家訪歸來的安正安心大使偶遇放學回家的小伙伴


安正慈善基金會捐助的體育器材


小朋友在體育器材上玩耍


除了對社會弱勢群體的關注以外,慈善基金會其余資金全部用于捐資助學,“筑夢計劃”是其中一項支援西部教育的專屬項目。“筑夢計劃”自2012年實施以來,如今已經有三個年頭,每年除了資金、物資的捐助,安正的愛心大使還會帶著所有安正家人的希望踏上西部愛心旅途,與學生們互動,給他們帶去知識、帶去才藝、帶來歡樂。安正的這些愛心大使們都是來自每個部門的普通員工,他們沒有驚人的才華、豐裕的條件,但是他們同有一顆“豐富的心”,他們關心孩子,熱愛教育,不怕吃苦。這次,他們來到甘肅渭源蓮峰鎮坡兒小學,播撒陽光、傳播愛心,就像我們愛心書包上那段寄語:

大美渭源 與愛同行

我們始終相信,根植于愛的教育,最完整、最感動!


"Dream ProjectGreen Dream"

Make our Contributions to Dream Realization in Weiyuan

---------- Anzheng Charity Foundation's Two-year Aid to Construction of Po’er Primary School

Education shall be deep rooted in love.

By Lu Xun

Accepting the schoolbags given by charity ambassadors, these children in Po’er Primary School took a bow to the charity ambassadors and refused to raise their heads as they were too shy to extend their thanks in word, and we were all amazed at how well-behaved they were. They all enjoy spiritual abundance even though they live in a land in almost no relation to abundance. Their eager to the outside world can be easily perceived from their eyes, their dreams are going to be realized in Weiyuan, a land full of ecological beauty.

A Unique First School Day

A Campus Full of Love

Sep. 1, Flag Swaying on the First School Day

On Sep. 1, 2014, first school day complained by many students, children of Po’er Primary School in Weiyuan County were looking forward to the arrival of the charity ambassadors from Anzheng. Arriving at Weiyuan one day in advance, Anzheng's charity ambassadors have travelled all the way from Shanghai to this remote but beautiful county to present new schoolbags to these lovely children.

Led by Wang Zhengyu, Director of Brand Management Center, three charity ambassadors of Anzheng Fashion Group arrived at Po'er Primary School at 13:00. Wang and charity ambassadors, accompanied by Headmaster Wei and other leaders of the school, paid a visit to the school and got closer to the study, life and extracurricular activities of these pupils. Now, the once muddy and dilapidated school when we first arrived at has been turned into a whole new one.

In 2013, a donation of RMB 80,000 was made by Anzhneg to Po'er Primary School for the purchase of new desks, chairs and multimedia teaching equipment as well as repair of the walls, allowing the children to enjoy their learning in a clean campus and say goodbye to those days when they had to work hard on the low and damp desks and chairs. Another equivalent donation was made by Anzheng Charity Foundation this year to the school for the construction of playground and purchase of sport equipment, allowing these children in the school to have an integrated development through physical exercise and hardworking learning.

Pupils of the school have sat in order in the newly-built playground by 14: 00 when Wang Zhengyu signed the donation agreement with Po'er Primary School on behalf of Anzheng Charity Foundation. Charity ambassadors from Anzheng had been waiting for the arrival of the children with the schoolbags they prepared.

Charity ambassadors from Anzheng are presenting schoolbags full of their best wishes to the children.

Children of all grades were queuing in order for their new schoolbags, and all charity ambassadors felt sorry for their great expectation shown through their eyes. The blue schoolbags were prepared for boys while the red ones are for girls, however, the same uniform and blush in their cheeks caused by burning sun made the charity ambassadors hard to tell whether the child was a boy or girl. When they were asked what color of schoolbags should be given to them, these shy kids just remained in silence, took a bow and kept their heads down with the schoolbags in their hands. Maybe they are not good verbal expressers, but they have a grateful heart, and it is their sincere gratitude that makes us feel ashamed.

It could not be more common for children in Po'er Primary School to carry a plastic bag, the package of laundry detergent or just a nonwoven fabric bag to school as their schoolbags. Now, at the very beginning of the new term, they have their new schoolbags and their delight is beyond words.

Group Photo

Happy interaction of "The prosperity of a country depends on the development of young generation"

It was a special day for children in Po'er Primary School, the minds of these children were full of brightness and warmth even in a rainy day after the drought. The charity ambassadors not only presented new schoolbags to these children, but also their skills. The children were divided into three teams according to their grades and interest, and showed their skills under the guidance of the charity ambassadors after the donation ceremony.

Children are having a good time when playing football and basketball.

Children of the first team took part in the "icebreaking activities for the playground of 'the prosperity of a country relies on physical development of young generation' ". Led by Wang Zhengyu, representative of Anzheng Charity Foundation, these little and not so professional players got rid of their shyness and played basketball and football with impressive passion. For these kids that had few chances to take part in sport activities, everything was new. They kept bouncing the football and rushed for a basketball, from which their inspiring vigor and sincerity could be well preserved.

Kids are enjoying the puzzle game with the guidance of charity ambassadors.

Two kids took part in the charity interaction last year put the pieces of the puzzles of themselves together and take a photo with their work this year.

Photo of puzzle game

Children of the second team took part in the "puzzle game of the prosperity of a country relies on intelligent development of young generation". Zhu Minmin from the cultural promotion department of the Group had prepared 19 puzzles for these children and played puzzle games with them. The pictures of these puzzles included images of group planning map, smiling faces of these children and school buildings, some of these scenes were familiar to these kids while others were not. Then these players were divided into groups and made common efforts to the game. Charity ambassadors found that the game was a little bit hard to these kids, so they took out the prepared sample picture for them to refer to, it was beyond expectation that these smart kids finished the puzzle quickly and still lost themselves in the game. Some of these children had took part in our Dream Project last year, and they completed the puzzle of their photos and posed for photographs with their works.

Kids focusing on their painting

Funny works of the kids that had never attended art class before

The children show outstanding learning capability
Works of art on the sill
Photo of the painting class

The most interesting section was the "painting class of 'the prosperity of a country relies on the skill development of young generation'" attended by children from the third team. Ni Rongting, charity ambassador from the retailing center of the group, brought some sculpture dolls and paint for these children to create their ideal dolls. These kids had no idea about what to do at first because they had never attended art class before, then under the guidance of teachers and charity ambassadors, they made some progresses and the teachers were delighted by their funny works. Though they had never learned painting before, their learning capability was still impressive, they soon found out the technique of painting when taking the pictures on the boxes for reference. The amazing works of these kids, just like delicate sculpture, were placed on the sill, and these little works might still full of fun and memories after years.

Charity BazaarDream Realization in Weiyuan

"Dream Project, Green Dream" was launched by Anzheng Fashion Group early in June. The charity bazaar was mainly operated in the general operational department in Shanghai, staff from the cultural promotion department collected some articles from different departments, and sold them in the lobby on first floor. Employees of the Group came to the bazaar during the break time and selected the products they needed. Employees even rushed to the bazaar after knowing that the profits of the event would be used for purchase of new schoolbags for children in Po'er Primary School, they still made their donations though they bought nothing at the bazaar.

We succeeded in raising money for purchase of schoolbags for children in Po'er Primary School in merely two hours of the break time in two days. Small as it was, the schoolbag traveled thousands of miles and carried our best wishes to these lovely children, making itself a close link between Po'er Primary School and Anzheng Fashion Group.

Photo of the charity bazaar

Green Dream Realization through Terminals

Apart from the participation of employees from the general operational department of the Group, "Dream Project" was also carried out through WeChat accounts of three brands to have interaction with followers via terminals. Many clients of these brands gave calls to us for more details of the event after they knew about the event via WeChat, and they hoped to make their contributions to improving the life and education for those children by sending them new clothes and stationery. Some VIP clients even wanted to be present at the event, however, due to the limitation of schedule, we started our journey to Po'er Primary School with the best wishes and donations of these clients.

We are glad to find that the Group's spirit of "love" has not only been deep rooted in all family members of Anzheng through cultural promotion, but also communicated to clients throughout the country through brand promotion, the simple wishes and donation could mean a touching deed of great warmth to children in Po'er Primary School. Besides their original brand logo of JZ, IMM and Anzheng, another logo of "love" will be added to over 800 stores of the brands throughout the country, and the spirit of "love" is developed and maintained by the common efforts made by the Group and its clients.

Anzheng Takes Lead in Education Supporting

Since its establishment in 2011, Anzheng Charity Foundation of Anzheng Fashion Group has made donation of approx. RMB 5 million, and set up over 80 donation and salvations projects. Anzheng Charity Foundation, founded upon the approval of the Civil Affairs Bureau of Zhejiang Province, is the first non-public foundation in Jiaxing region of Zhejiang Province and the first non-public public welfare foundation established by an apparel enterprise in Haining. Adhering to the principle of “helping the poor and the disabled, helping the old and the young, helping students and alleviating poverty, and taking care of people’s livelihood”, the Foundation works on the integration of fashion industry and public welfare and philanthropy and aim to develop a charity pattern of "creating fashion trend and happy life" and facilitate the development of a new ecology for traditional public welfare cause through giving a full play to the advantage of fashion industry in communication.

Children with new schoolbags on their way home after school

Anzheng charity ambassadors finishing the home visiting encounters children on their way home after school

Sport equipment donated by Anzheng Charity Foundation

Children playing with the sport equipment

Apart from the fund used for helping vulnerable groups in the society, the remaining fund of the foundation will be used for donation to education, and "Dream Project" is one of the projects supporting education development in West China. The "Dream Project" has been carried out for 3 years since 2012. Apart from fund and material donation, charity ambassadors from Anzheng also brings the best wishes of Anzheng Family to West China, and have interaction with students there through bringing knowledge, skills and happiness to the children. The charity ambassador team of Anzheng consists of ordinary employees from all departments, they all have a heart of sympathy, care about children, love education and have the ability to bear hardship even though they have no extraordinary talents or much wealth. In this project, they travelled all the way to Po'er Primary School in Lianfeng Town, Weiyuan, Gansu Province, brought brightness and their love to the children there, just like the messages said on the schoolbags:

Make our contributions to Weiyuan with love

We do persist in the belief that the completed and inspiring education shall be deep rooted in love.

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